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Typography meets tattoos: Sang Bleu's innovative Swiss Typefaces

Collaborating with creative agency Wieden+Kennedy (Tokyo) on a Nike campaign for the Australian team, the Matildas, during the FIFA Women's World Cup, we created additional custom glyphs to our font Black Mamba.

Commissioned by the Federal Office of Police (fedpol) and released in Fall 2022, the new design of the Swiss passport is the result of a close collaboration between Geneva-based studio RETINAA and a group of experts led by fedpol, as well as with security printing specialists Thales and Orell Füssli. Between 2017 and 2019, Swiss Typefaces took part in the creative process by designing the font.

Early into 2023, we were contacted by japanese magazine "idea", for an interview about the relationship between space and characters.

In 2019, Japanese designer Arata Maruyama started a 'design tour' of Switzerland. During his trip, he visited the Italian, French and German speaking regions of Switzerland to interview 30 individuals involved in the field of visual communication. We had the chance to be on his route, and to meet him in our office in Vevey.

We recently commissioned photographer and 3D-artist Gaël Corboz to create customs undiscovered fantasy worlds. We are pleased to introduce his work.

Raskal is a visual statement. There’s no denying that it looks direct. The design digitally translates and transforms handwriting and hand lettering’s most exciting elements, all inside one font.

Back in 2019, Swiss Typefaces was commissioned to produce a custom font for Android based on Euclid Circular A.

You'll find here the links to discover few of our past newsletter.

Notre contribution au 25e numéro de La Revue de la BNU (Bibliothèque nationale et universitaire de Strasbourg). Notre article retrace l’histoire de Swiss Typefaces, explique notre lien étroit avec Sang Bleu ainsi que notre position dans l’industrie.

In 2020, Everpress (the garment printing platform) launched a yearly ‘Type in Focus’ capsule collection, celebrating type design and the craft of letterforms. In 2021, they asked us to design one of the shirts from the ‘Outside the Lines’ collection.

More than three years after the release of their first typeface monograph, Swiss Typefaces is proud to announce the launch of a new book. “Euclid – Typeface Mystery No. 1” was conceived and designed by Hubertus Design. The typographic tome of 264 pages is a feast for the eyes, built around a story that will send a chill down your spine.

Discover the life of KRSNA, one of our first LAB fonts ever: from its first apparition on the record cover of Geneva-based musician Grace Core released in December 2015.

Back in the early 2000’s, piracy on digital products - mostly music and movies with the arrival of the MP3 format and P2P technology, but also fonts - was a question of survival for these industries. New distribution models had to be found. For small and emerging companies like Swiss Typefaces, there was no choice but to address this question in order to meet our potential audience.

In the third issue of Type Life, Swiss Typefaces take a look beyond their own work and celebrate contemporary type made by others. The Swiss design studio compiled a selection of their favorite typefaces, licensed the fonts and used them to design a magazine. The resulting specimen of “Non-Swiss Typefaces We Like 1569–2018” comes with a text by Florian Hardwig (Fonts In Use) and is visually enriched with works by lettering artist Julien Priez (boogypaper).

The first issue of Type Life was published in June 2017, and soon after, it sold out. Letter lovers who missed out on securing a copy can rejoice: Type Life #1 was made available again. The new edition is not just a reprint, but an enhanced update. It boosts four more pages and a revised design with new colors. The content was extended, too. In addition to new images, version 2 features several new typefaces that were created in the past months.

Published just in time for the holiday season, Swiss Typefaces again brings a cornucopia of visual inspiration that will warm the cockles of the typographer’s heart. On 36 pages – a whopping 16 more than in the inaugural issue – Swiss Typefaces presents insights into their cosmos of style, fonts, and fashion.

On the occasion of the launch of the SangBleu typeface, and for the first time in their history, Swiss Typefaces issues a book. Made for lovers of the printed letterform, it is titled “SangBleu Typeface: The King, His Court, The Explorer & The Gift”. On 128 pages, it celebrates cutting-edge typography in general and the freshly released SangBleu fonts in particular. The publication goes far beyond the ordinary type specimen, though.

It is packed to the brim with letterforms, and yet it is not a specimen. Type Life is a celebration of style and a wellspring of inspiration. Instead of long texts, there are lots of images, including photography, illustration, lettering, and exclusive previews of upcoming typefaces, forming a highly visual experience.