Back in 2019, Swiss Typefaces was commissioned to produce a custom font for Android based on Euclid Circular A. Our team is proud to reveal a bit more about the project. The newly designed double-storey lowercase ‘a’, the extended lowercase ‘l’ tail and the vertical spur on uppercase ‘G’ were added to give a bit more warmth to the usually very geometric Euclid. To emphasize this feeling, some characters judged too spiky were replaced by their Euclid Square’s counterparts (M, Q,W). The result is a friendlier version of Euclid, carrying Android’s values of openness while remaining contemporary and optimized for screen-reading.
The Android logo, designed separately, is also based on our Euclid typeface. The whole project (Android’s rebranding) was directed by design agency Huge Inc.
CREDITS
Project type: Custom Corporate Typeface
Based on: Euclid
Client: Google
Agency: Huge Inc.
Images from: Huge Inc., Google
Video: youtube.com/watch?v=l2UDgpLz20M&t=33s
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