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08/02/2017

We don’t design typefaces for type designers
A conversation with type.today

Few months ago Ilya Ruderman of type.today conducted a long format conversation with us. You can read the full story here.

SangBleu Imperator typeface, to be released in 2017


"We create typefaces for graphic designers. What kind of typeface does the graphic design scene want or should have? And what we see is the Swiss graphic design scene around us."


NewParis Skyline typeface (one of the new weights to be released in 2017)


"We think that having a smaller number of typefaces is better for the customer. For example, we have the Suisse Int’l. It’s our grotesque. We are not going to design another grotesque like that. If we think that we can do another grotesque that fits better with the market or with our intentions, we simply update this one or change that one. It’s like with the Porsche. It’s always the Porsche 911, but every two or three years there’s a new design."

KRSNA typeface, to be released in 2017


"There is no reason to build a new typeface based on old models, because there are already very good typefaces from the past and now we have to imagine the typefaces of tomorrow. This sounds like an evidence to us."


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